VR FLEETCARE CASE
Someone who comes with tremendous experience and know-how and yet constantly strives for new and unknown problems to solve. A guide to the customers to solve their unique problems and an expert to rely on when the problem seems too difficult and the solution seems unimaginable.
-RESULTS AFTER SOLVING THE PROBLEM
-CALL TO ACTION (WEBSITE) | (LONGER VIDEO)--->(WEBSITE)
Did you know?(Gain curiosity)
We see a bird sitting on the building(VR imprints birds on their trains, could use similar graphical style) and we notice a train approaching from the horizon, surrounded by scenery of green and orange trees.
Over 55,000 human hours were spent on scheduled train maintenance checks in the year 2019.
-We see a group of men/women(wearing work clothes) waiting eagerly at the maintenance check station(Can we take this creative liberty?) for the train to arrive (imagine the pitstop anticipation in Formula One)
-The train's approaching in slow-motion. The workers are getting their gadgets and tools ready (slow-mo). The bird takes off from the building.
Out of which 9 out of 10 checks resulted in 0 problem detection.
-One of the worker drops their gadget/tools. (his/her reaction to the above statement)
-the bird queaks and flaps strongly
This number could potentially come down to 0 hours by the year 2023(throwing a random year for example sake)
-The train speeds up and passes by the maintenance check without stopping.
-reaction of the working men/women, their hair and clothes waver due to the train's wind.
- The bird catches up with the train and flies next to it, before getting imprinted on the train's surface
All thanks to the integration of the Virebox AI-VR Fleetcare Train scanner, which monitors the critical parts of the train 24/7 and notifies well in advance, if the health of a critical part starts to degrade.
-The train quickly passes through two scanner poles that deeply scans the critical parts of the train. (Semi transparent X-ray like graphics to show the train being scanned)(stats on screen about problems detected/no problems found)
-(Side angle fo the train)As we start moving further away from the train, we notice the Virebox 3D graphic hovering over the train (continuously rotating as if a videogame power up)
-But what if I told you VIrebox AI's expertise isn't just limited to trains.
Find out more at virelabs.com
-We see the train moving in steep curve far way from the camera, while we see a beautiful Finnish archipelago in the background in the evening sky. The Virelabs and VR logo float against the sky.
Since stock and our existing footage wouldn't provide us enough freedom with storytelling, a good option is to have main subjects as animated (characters and trains) over live-action plates. This option will help us to craft any situation we can imagine. At the same time, it will be visually stronger and will attract more eyes.
SUBTLE ANIMATION WITH STRONG STORYTELLING
Our target animation style reflects in this reference below. The main aim is to focus on good storytelling while keeping the animation very subtle but still like like.
LIVE ACTION WITH ANIMATION
These references below showcase how live-action can be effectively used with animation. Unlike the references our style would be less "cartoony", the animation would be extremely subtle, with the main focus being on the story with strong character poses, rather than extensive character movements.
LINDKEDIN AD CAMPAIGN
Target Industries : Defence and space | Electrical & Electronic Manufacturing | Plastics | Mechanical Or Industrial Engineering | Renewables & Environment | Glass, ceramics & Concrete | Packaging & Containers | Industrial Automation | Food Production | Construction | Building Materials | Civil Engineering | Aviation & Aerospace | Automotive | Chemicals | Machinery | Shipbuilding | Textiles | Paper & Forest Products | Railroad Manufacture | Farming | Ranching | Dairy | Fishery
Job seniorities : CXO, Director, Manager, Owner, Partner, VP
Segment breakdown :
28 % Operations
23 % Engineering
22 % Business Development
19 % Sales
04 % Informational Technology
Job functions : Engineering, Sales, Operations
Target Audience size : 110,000+
Daily Budget: €200 (recommended, if you are spending on LinkedIn ads for the first time)
Monthly Spend : €3100 - €6000
Total Impressions* : 88,000 - 210,000
VTR** : 36%. 47%
Total video views : 32,000- 82,000
Daily Budget: €500
Monthly Spend : €7500 - €15000
Total Impressions : 150,000 - 350,000
VTR : 36%. 47%
Total video views : 53,000- 140,000
* Impressions: number of people who'll receive the AD in their LinkedIn feed
**VTR : Percentage of people who'll notice the AD
Will Virelabs' in-house team look after this campaign? If not, incase you'd like to hire the Digital Marketing Specialist, he'd charge a fee of 12% of what your Ad spend budget is. For example, if you spend €200 on LinkedIn Ads, you'll have to pay 24€ to the specialist.
All prices exclude the Finnish VAT